FEATURED IN THE NEW YOUR TIMES | By ALEX WILLIAMS | JAN. 6, 2016
DETROIT — “When I first saw this neighborhood, I thought: ‘You want to put a store here? You kidding me?’” said Tom Kartsotis, the Shinola founder, recalling his initial tour of Detroit’s Cass Corridor, where he opened his company’s flagship two and a half years ago, with a couple of colleagues. While there were signs of resurgence, he said, “This was a rough part of town.”
As recently as a few years ago, when Mr. Kartsotis started his company known for its “Built in Detroit” watches, bicycles and leather goods, these blocks were on the fringe of an infamous skid row, the city was sliding toward bankruptcy, and the words “luxury” and “Detroit” were rarely paired outside the executive suites of Cadillac.
Things are changing. The blocks surrounding Shinola’s hangarlike retail outpost are now brimming with Brooklynesque designer housewares shops, selvage-jeans boutiques and farm-to-table restaurants, to the point that the upper Cass Corridor has become “the luxury retail mecca of Midtown Detroit,” as Curbed Detroit put it, “basically Shinola City.”
READ FULL ARTICLE ON NEW YOUR TIMES WEBSITE